The best way for someone to hang on to a tip is on a business card.
Do you remember seeing the TV commercials of OSH Hardware stores, the ones where they give out time saving tips on things like squeaky floors and a host of other common household problems? The tips are well received and they are getting their name associated with "the answers are out there". Of course, it's not easy to really take advantage of a tip on the TV. It would be more practical to write it down and stick it in a location where you can easily access it, perhaps even in a folder on your computer.
In the same fashion, you can print your own tips on a set of business cards that contain one tip per card. You can give-out the cards at intervals and keep coming up with more over a period of time. If the tips are of value to clients, they will likely collect them for future use. Once again, you will need to place your website and email address on the cards so that you are identified with the promotional item.
Tips can allow you to share your knowledge and help your customers. If you can make things easier for them to understand, or give them a shortcut that helps save time and money, you will be a hero. Hero's are always called upon to solve other problems as well. The important thing is that tip cards are another way for you to gain a touch point with your client or potential client. Take some time and think of what it is that you know that can be easily shared to save your client time and money. Think of it in terms of a quick tip, not a knowledge dump.
Even though tips work well, you still need to distinguish yourself. You can do this by thinking of unusual things that are not common knowledge which will give your customer an advantage. Be creative.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
Ebooks, Scripts,
Websites, and more... "When I walked into the grocery store last Saturday, I... Read More Make a vow to keep up your marketing schedule in... Read More Whether it is for is a real estate listing, a... Read More If there is one thing I can't say enough it... Read More In the fundraising profession, appeal letters that you mail to... Read More Recently I wrote an article on the benefits of joining... Read More Measuring the benefit of your product or service means putting... Read More If you want to substantially increase your tourism prospects and... Read More You want your prospect to make the decision to buy... Read More One rule in direct mail is that your letter sells... Read More If you want to uncover a little secret about how... Read More Do you think you don't have enough time to market?... Read More When it comes time to print your brand identity materials,... Read More How to Create Strategies That Work In Today's Markets. Of... Read More Interesting article in USA Today that I read this week... Read More A marketing tag line is the one or two line... Read More To read the beginning of this special report, you can... Read More First of all - keep in touch with your customers!... Read More Over the last few years the buzz about CRM (Customer... Read More Have you ever studied your best donors and wished you... Read More Color is one of the most difficult parts of a... Read More YES-- it is true that Networking is an art that... Read More Brochures are a great way to get your message across.... Read More Research shows that the gay and lesbian market is worth... Read More How well do you know your customers?What is the primary... Read More
Adsense
websites
Most Wanted Response... How To Make It Work
Marry Your Marketing Plan
Where to Find Cheap Brochure Printing
Specialized Mailing Lists Make All the Difference
Fundraising Renewal Letters: Four Goals to Strive For With Each One You Write
Marketing On The Cheap: Become a Joiner
How to Measure the Benefit Your Product or Service Offers
Six Secrets to Creating Successful Tourism Marketing, Websites, Ads, Tradeshow Booths, & More
The Path To Your Prospects Wallet Begins At His Heart
Brochures that Generate Sales Leads (and How to Write Them)
John Kerry, Amazing Direct-Marketer!
15-Minute Marketing: Lots of Results in Little Time
Digital Printing vs. Press Printing ? A Comparison Guide
Secret of Strategy - Part 2
What Does Your Business Card Say About You? - Making A Great First Impression!
5 Steps for Developing a Marketing Tag Line for Your Product, Business, or Website
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 3
Unique Marketing Ideas That Generate Cash!
Is CRM Technology Living Up To the Hype?
Where to Look for New Donors for Your Fundraising Letter Appeals
Color Part 1: Accuracy
Networking Magic
Receiving a Brochure Printing Quote
Boost Profits: Market to the Gay Community
Customers: The Key To Successful Marketing
In my experience, there are two kinds of small business... Read More
It was a real eye-opener to hear the perceptions people... Read More
It's no secret that using a job site sign can... Read More
In previous articles under "Meaning and Marketing", we have learned... Read More
In building and running a professional practice (or any small... Read More
Wouldn't you love a simple formula for easily growing your... Read More
Today's constant bombardment of marketing messages means your materials must... Read More
More and more people are realizing that the Internet offers... Read More
Referrals are an extension of Networking. If people like you... Read More
Are you getting referrals from you customers? If not, you... Read More
1. Examine your clientele and define your ideal client. Of... Read More
Change is good, right? Not always. But when is it... Read More
My mother used to tell me, tongue in cheek, that... Read More
Is your marketing department taking advantage of MOM and MRM?... Read More
We live in a world that for many has become... Read More
Jay Conrad Levinson coined the term guerrilla marketing, which I... Read More
I was about seven or eight years old when I... Read More
In the following 'special report,' I will reveal some very... Read More
What makes one logo better than another?Simplicity.A good logo works... Read More
If you are like most service professionals and small business... Read More
As discussed in part 1 of this article, "Your Private... Read More
The best way for someone to hang on to a... Read More
Why Trying to "Get the Appointment" Can be a Recipe... Read More
If you're reading this article, chances are that you, like... Read More
After a friend was bitten by a spider, I decided... Read More
Marketing |