If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More
Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More
I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More
Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More
When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More
Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More
As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More
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Ebooks, Scripts,
Websites, and more... "Shallow men believe in luck. Strong men believe in cause... Read More Listen, consider this scenario.You have a deadline to honour. Time... Read More It's time to write your next ad or brochure. Maybe... Read More Effective headlines make all the difference in whether your prospect... Read More If you write copy you need a swipe file. A... Read More No doubt, the headline is the most important part of... Read More Last quarter I talked about interviewing / gathering data. So... Read More Web copy that's intended to sell or generate leads needs... Read More Ask yourself these questions:Are you an experienced writer?Do you want... Read More In order to make more sales and get more profits... Read More There is a difference between creative writing and copywriting. It... Read More Every day, more and more of us begin new online... Read More When you sit down to write a sales letter to... Read More One of the most important priorities of evey online business... Read More The single most important element of your website's copy is... Read More When you come to 'know' something, there is a temptation... Read More Do you ever have brilliant ideas for articles, books or... Read More Ripped content: well the term itself is self explanatory. Content... Read More You know what it's like, you're reading the sales material... Read More WHAT'S THEIR PROBLEM?How do you begin a dialogue with a... Read More Pretty or elegant? Good or scrumptious? Nice or delightful? There... Read More In order to maximize your sales efforts and fully seize... Read More If you write for a living, you deal with deadlines.... Read More It's arguably the most important word in the copywriter's arsenal.... Read More Nothing can turn strong copy into a 97-pound weakling faster... Read More
Adsense
websites
Cause and Effect
Kick-Start Your Juices
Business Writing: When Not To Be Professional
8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!)
Crank Out More Articles More Often With An Article Swipe File
How To Write Headlines That Get Attention
Organizing Your Data to Write Better Copy
3 Copywriting Tips - How To Edit For Mass Appeal!
Real Estate Professionals Need You to Write for Them!
Ten Eye Popping, Jaw Dropping Ad Copy Secrets
Creative Copywriting?
Stop Chasing Away Customers! Bad Copy is Your Worst Enemy
How to Write a Sizzling Sales Letter, Part 1
Five Steps To Online Copywriting Success
3 Tips For Writing Better Headlines
Welcome Informed Criticism of Your Work
What a Ghostwriter Can Do for You
Is Your Content Provider Selling You Ripped Content?
Four Simple Steps to Improve Your Sales Copy
Finding Your Clients Business Problem Leads to Better Copy
?Super Adjectives? Boost the Power of Your Copy
Power Keys To Writing Power-Packed Marketing Copy
When Panic Attacks Writers
The One Word Every Prospect Craves
7 Essential Tips for Reviewing and Approving Copy
So many copywriters think that it's enough to be a... Read More
You can turn your $200 fee to write a press... Read More
Your definition may differ, but I define a lapsed donor... Read More
Every day, more and more of us begin new online... Read More
Have you heard the good things about the field of... Read More
What is it exactly that copywriters DO when they produce... Read More
If you own a shop in the middle of the... Read More
Subhead..How to bundle for valuable results without devaluing your productI... Read More
I went to Google and entered a couple of different... Read More
Here's another drill ripped out of the Field Guide for... Read More
So, you have something you want to sell. It may... Read More
I like to use power phrases when writing sales material.... Read More
Writers write just like painters, paint on canvas. This is... Read More
In the world of web copywriters, many will try, but... Read More
Lately, I've been getting emails from other copywriters who ask... Read More
Hone your writing skills to project a more professional business... Read More
Content is king. Without content your website is an empty... Read More
You're ready to launch that new product or promotion, &... Read More
When you receive a sales letter with typos or grammar... Read More
Your prospect has emotions? and you MUST touch these emotions... Read More
Persuasive copywriting is what draws the attention of prospective customers.... Read More
Looking for inspiration for your next marketing communication? Try the... Read More
Just because you're running a small business doesn't mean you... Read More
Only about 20% of your copy is going to get... Read More
This week we're going to reinforce the training that Recruits... Read More
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