If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More
Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More
I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More
Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More
When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More
Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More
As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More
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Ebooks, Scripts,
Websites, and more... How does this sound?Today, I'm going to show you how... Read More There is a difference between creative writing and copywriting. It... Read More One of the least talked-about areas in copywriting education is... Read More As you know, I'm constantly making the point that the... Read More So you finally built a website for your home-based business.... Read More I have read thousands of ad copies online and offline... Read More So many copywriters think that it's enough to be a... Read More Copy is all about words. Or is it?Copy is about... Read More Hands up if the title to this article made you... Read More Freelance writers are a strange group of people when it... Read More It's true, we were all taught in school to express... Read More When you receive a sales letter with typos or grammar... Read More Year after year people make the same mistakes in direct-response... Read More In the world of web copywriters, many will try, but... Read More A subscriber to my newsletter asks: "Got any good pointers... Read More 1) Don't just hire a good designer. Hire someone who... Read More Anglers in Maine catch trout using dry flies with barbless... Read More When you are beginning to write, you gather as much... Read More Subhead..How to bundle for valuable results without devaluing your productI... Read More We all know that words have the power to persuade,... Read More When making a purchasing decision, people have their "rip off... Read More One of the best marketing tools available to your internet... Read More The huge demand for writers online is really for ghostwriters.... Read More Why Some People's Ads Almost Always Make MoneyDiscover the Master... Read More At times, it can be frustrating to find freelance business... Read More
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If you have done your homework then you are ready... Read More
I like to use power phrases when writing sales material.... Read More
This week we're going to reinforce the training that Recruits... Read More
How does this sound?Today, I'm going to show you how... Read More
Whether you're an executive or a small business owner, chances... Read More
When I critique, edit or rewrite sales copy, I discover... Read More
Writing for the search engines is much different than writing... Read More
Have you ever wondered how your copy sounds to your... Read More
Most people with an online presence will have to regularly... Read More
Copy is all about words. Or is it?Copy is about... Read More
Nothing can turn strong copy into a 97-pound weakling faster... Read More
Your sales copy is the life source of your business.... Read More
If you own a shop in the middle of the... Read More
A passionate debate is currently raging in the Copywriters Forum... Read More
As with any of the performing arts, an effective voiceover... Read More
l. Introduce yourself to the editor of your local newspaper.... Read More
"Melissa" invaded our computers in late 1999, then "I Love... Read More
Pretty or elegant? Good or scrumptious? Nice or delightful? There... Read More
While traditional marketing can work for the book author or... Read More
1) Don't just hire a good designer. Hire someone who... Read More
Most salespeople have great ideas, but when it comes to... Read More
It's arguably the most important word in the copywriter's arsenal.... Read More
Do you possess the qualities of a good proof reader?... Read More
WHAT'S THEIR PROBLEM?How do you begin a dialogue with a... Read More
If you write for a living, you deal with deadlines.... Read More
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