Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More
The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More
Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More
Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More
Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnšt in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More
When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More
You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More
How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More
Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More
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Ebooks, Scripts,
Websites, and more... Our experience as customers offers great instruction into the concept... Read More As a beginner, you would be forgiven for thinking that... Read More Your corporate identity is a graphic expression of who you... Read More 1. It "sells itself." I don't need to market.Okay, you... Read More In this article i will explain how you can make... Read More June 13, 2005 -- Jane Chen (Producer) of the Red... Read More Successful Realtors know the importance of branding their identities into... Read More I've been reminded recently, rather forcefully, that not all reality... Read More Ever see an amazing band perform and wonder why you've... Read More There are three basic types of logos: text, symbol, and... Read More Have you ever thought about branding your name? Does the... Read More Brand equity can be defined in many different ways. I... Read More ...my senses. I know, you were thinking 'Texas'. Well, if... Read More Wondering if a trademark is important to you as a... Read More I have never been a fan of Paris Hilton.I see... Read More IntroductionGlobalisation is referred to as a set of profound material... Read More This may come as a surprise... to you, but Branding... Read More What size is your Hummer? Hummers Come in All Sizes;... Read More SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be... Read More Branding is perhaps the most important facet of any business--beyond... Read More I am sick and tired of marketing geeks touting the... Read More This week I spent a few hours with a highly... Read More Building a product into a brand leader is not easy,... Read More Here's a little story about what not to do as... Read More Acquiring another corporation usually means that the acquiring company's name... Read More
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Branding Fiasco -- Better Be Who You Say You Are!
How A Crazy Branding Stunt Can Bring Results For Years
Your Identity Speaks Loudly...What Are You Saying?
Branding Mistakes - Brand Identity Guru
All About Branding
Light Up Necklaces Help Promote Red Doors Movie at the 2005 Tribeca Film Festival Awards
Branding Yourself To Increased Profitability
Intelligent Design comes from Brand & Account Planners
Branding Is Not Selling Out: ITS SELLING IN
Types of Logos
Brand Your Name!
Brand Equity
Branding: All My Exs Live In...
Trademark: Do I Need One for My Business Name and Logo?
A Lesson in Branding from Paris Hilton
How Brand as an Intellectual Property has Led to Corporate Globalisation?
Quick Tactics To Brand Your Business And Make More Sales
Hummer is an Excellent Brand
How to Write Classified Ads that Get Results Now.
Importance of Branding - Whats in a Name?
Branding On The Web Is Like Mining For Fools Gold
Brand Identity and the CEO
Build Brand Identity Through Product Branding
Branding: What Not to Do
Acquire, Then Rebrand
Many businesses of today are often driven to compete... Read More
Have you ever watched 5-year-olds play soccer? It should be... Read More
Branding is one hot topic, although it is wildly misunderstood.... Read More
That cross-trainer you're wearing -- one look at the distinctive... Read More
How many times have you heard of seen advertising for... Read More
Naming a business is like laying the cornerstone of a... Read More
When we initially started our businesses, we had to decide... Read More
Let me tell you a story about Pete and a... Read More
New designer uniforms could be the gold charm McDonald's needs... Read More
Visual processing is the most important way for gathering information... Read More
What about me? Are you asking yourself this question? If... Read More
A corporate logo design should be highly instrumental in building... Read More
The number of complaints to the Federal Trade Commission on... Read More
A branding company's website purpose is to design websites that... Read More
Propose success, demand performance, and brand your market with appeal.... Read More
Design is a very subjective thing, therefore, if you ask... Read More
Sometimes, new entrepreneurs are in such a rush to get... Read More
Your brand is the culmination of everything about you and... Read More
...my senses. I know, you were thinking 'Texas'. Well, if... Read More
Why pay a high priced PR agent when you can... Read More
Brand equity can be defined in many different ways. I... Read More
Discovering and owning a powerful word that reflects you and... Read More
Whether it's your business card, tagline, article title, web site... Read More
Mascots are the unique dolls or puppets that help identify... Read More
Successful Guru marketers have a secret weapon that they use... Read More
Branding |