Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More
The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More
Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More
Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More
Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnšt in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More
When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More
You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More
How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More
Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More
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Ebooks, Scripts,
Websites, and more... Many businesses of today are often driven to compete... Read More Today's competitive marketplace for consulting services is no longer responsive... Read More Yes, yes, we've heard it all before... loads of life... Read More Marketing potential of any product is based on recognition and... Read More Our experience as customers offers great instruction into the concept... Read More As many people know Industry Trade Journals in America have... Read More Branding has been defined, explained and examined extensively. There are... Read More When people mention the word "brand" they usually mean a... Read More 1. Never send a letter that weighs less than 30... Read More Look at your company logo. Does it fade into the... Read More Visual elements are a major part of your business's brand... Read More What does it mean to be remarkable?Brian Scudamore, CEO and... Read More From cigarettes to fashion accessories to food products to medicines,... Read More As more and more home pressure washers are sold at... Read More How do automotive detailing companies start? What makes them work... Read More In this article i will explain how you can make... Read More Good marketing positioning is like good lying. No, we're not... Read More While we recommend that you contract with the same designer... Read More We will discuss Brand Marketing for a minute. In this... Read More Measuring brand equity allows a company to establish a baseline... Read More Like it or not it's who you are. Your corporate... Read More This is not a how-to design a logo. This is... Read More When you're all alone in the privacy of your home... Read More What size is your Hummer? Hummers Come in All Sizes;... Read More Initial lack of customers and cash flow often causes a... Read More
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The Positioning of Success
Brand Your Consulting Brilliance
Why Having A Niche Automatically Boosts Your Credibility - Become The Expert by Getting Focused
Jan Verhoeff: Brand Your Market
Branding Fiasco -- Better Be Who You Say You Are!
Trade Journals in Franchising
Understand Brand
Your Brand is Your Promise! (So What Are You Promising?)
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Time To Revamp Your Visual Identity?
The Role of a Visual Vocabulary in Brand Identity Design
Branding Junk Removal - He Did It, Can You?
Counterfeit Branding - Representing True Globalisation!
Brand Extension; Going from Consumer to Commercial
Business Case Study Automotive Detailing Franchise Company
All About Branding
Product Positioning for Enterprise Software and Information Technology Companies
Planning Ahead With Your Designer: Tips For Design Consistency With Your Logo And Brand Elements
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Brand Equity Building - Measuring Brand Value
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I Hate My Logo! What You Should Get For Your Money and Why
Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding
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No Logo? Launching A Business Without a Logo Can Sabotage You
That cross-trainer you're wearing -- one look at the distinctive... Read More
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The one thing that everyone has in common is that... Read More
7 Qualities Of A Strong Brand:1. Commands premium pricing while... Read More
The Sears-Kmart merger hopes to fabricate some sort of silver... Read More
A branding company's website purpose is to design websites that... Read More
As a graphic designer, I can tell you something right... Read More
Starting a business can take a lot of time, money,... Read More
This week I spent a few hours with a highly... Read More
Brands are important aspects of any business, but unlike money... Read More
From cigarettes to fashion accessories to food products to medicines,... Read More
Pressure washing companies often miss what we call 'super niche'... Read More
Successful Guru marketers have a secret weapon that they use... Read More
The Federal Trade Commission has an obligation to the general... Read More
There have always been trademark issues and lawsuits in the... Read More
IntroductionGlobalisation is referred to as a set of profound material... Read More
It's the question that is on the minds of all... Read More
Over regulation of our free markets is stifling our growth... Read More
...or Is My Brand Working?To measure the impact and effectiveness... Read More
How do automotive detailing companies start? What makes them work... Read More
Your logo is the most important graphic element in which... Read More
Move over pop star "Posh Spice" Adams and English soccer... Read More
The seventh in a continuing series of twice-yearly surveys by... Read More
"You had me at hello," those famous words from the... Read More
Branding is very important to a business, whether it is... Read More
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