What is your excuse for not being published? "I don't know enough to fill a book." "I don't have time to write a whole book." "It's too hard to get an agent or publisher, and I don't want to self publish." None of these excuses apply to booklets. Anyone can write and publish an 8-1/2" x 5-1/2" booklet of 16 to 48 pages. Publishing a booklet is a good way to create an information product which will give you both credibility as an author and almost instant profits.
A few years ago, I was looking for a way to create a new income stream as well as to promote sales of my book, The Mystery Shopper's Manual. I decided to create a 16-page booklet that would explain the basics of mystery shopping, and promoted it by sending copies of the booklet along with press releases to newspapers and magazines.
You can't tell everything you know in a short booklet, so keep the topic narrowly focused. My booklet explained the basics of what mystery shopping is and how to get started. It had to give enough information that readers could become mystery shoppers with only what was in the booklet; however, people who wanted to know even more would be encouraged to buy the book.
Within a few months, with no advertising at all, I had sold thousands of dollars worth of booklets (at $5 each), and increased sales of The Mystery Shopper's Manual. You can use a booklet to promote your products and services, as a way to create new streams of income, as a publicity generator, as a credibility builder and more.
Even if you don't think of yourself as a writer, writing a booklet is simple. One format which works well is to answer frequently asked questions. Write down a list of the questions your customers ask (or should ask). You could write the answer to one question, couldn't you? Then answer another and another--before you know it, you've got a booklet! Use one of the questions as your title, with a subtitle such as "The 47 things you must know about (subject)."
Booklets can be produced in small quantities at your local copy or print shop, usually for less than $1. Have covers printed on glossy paper or card stock. The copy shop can "bookletize" (fold, staple and trim) for you.
Your booklets can be sold at the back of the room when you speak, you can promote them on your web site, they can be an add-on item to your catalog, etc. You may even be able to place them in retail outlets and bookstores. Send them to media to get free publicity. Consultants can use them as a "leave behind" with potential clients-while you won't profit directly from the booklet, they can help you attract clients.
Booklets make good premium items. Sell them in quantity to companies or other professionals in your field to give or sell to their clients. Use booklets as a premium when your customers place an order of $50 or more. Make your booklet something that is only available as a bonus with purchase. Customers who want it will buy other items to get it.
And don't forget to include in your bio sheet and press materials that you are "the author of (booklet title)." That gives you credibility and enhances your reputation and visibility.
Take the first step: Choose your topic. Then, write the booklet and take it to your local copy shop. You can be published in just days. Try it!
Copyright Cathy Stucker. Cathy Stucker made thousands of dollars from one 16-page booklet without paying for advertising. You can http://www.IdeaLady.com/booklet.htm"> write, publish and sell booklets for money, fame and more. Visit Cathy Stucker's web site at http://www.IdeaLady.com/booklet.htm">http://www.IdeaLady.com/booklet.htm to find out how to get started.
Ebooks, Scripts,
Websites, and more... Even if your book or service is excellent, they won't... Read More You've been thinking about writing a tips booklet. After all,... Read More There are over ten thousand daily, weekly and monthly newspapers... Read More To know what to do at the right time in... Read More Writing a book is becoming more and more of a... Read More First, the disclaimers: Since the algorithm Amazon uses to generate... Read More As a literary publicist I often am asked about publicity... Read More 1991 was a pivotal year in my life. My professional... Read More If you're like me, you have a book and the... Read More Authors, especially self published, small press and Print on Demand... Read More Color is tricky at the best of times. If you... Read More A client wrote me recently and asked what I thought... Read More What is a book club sale? It is actually a... Read More A clever title is great if it is clear, but... Read More There's just something so gratifying about owning your own books... Read More Without a website, an author is unknown. Without a website,... Read More For many of us, marketing our titles is one of... Read More Self-publishing is not for the faint of heart. The publication... Read More Many of us are trying to do business and don't... Read More Choosing a publisher probably seems like a complicated task, however,... Read More Where is your book now? With a distributor? In a... Read More When I meet an author with a great book concept,... Read More Surprise your potential buyers. Give them chocolate frosting!After we entered... Read More Imagine your book at the top of the Best Sellers... Read More Much has been written about book proposals. But less has... Read More
Adsense
websites
Why Testimonials are Number One in Selling your Book or Service
How Many Ways Can You License Your Tips Booklet?
How to Send Press Releases to Newspapers About Your New Book
Interview with Book and Marketing Coach-Judy Cullins - Part 2
Best Sellers Aren?t Written ? They?re Made - It?s All About Promotion
Navigating the Amazon Sales Ranking
7 Vital Book Promotion Tips
The Booklet Journey Opening a New World
Top Six Lies About Book Marketing: (And the Truths to Set Your Book Free!)
You , Your Book and the Internet!
Colour and Book Covers - What You Should Know if Youre Self-Publishing
Authors Should Be Optimistic
Book Club Sales -- Increasing the Odds
Top 10 Tips for Book Titles that Sell Well
Spend a Little Time, Get Free Books Online
How to Create an Amazing Author Website
Promotion - Credibility Extras
Self Publishing Success Starts With Marketing
Writers: The Truth About Advertising, Publicity, and PR
Five Tips To Consider When Choosing A Publisher
Distribute Your Self-Published Book - Part 1
Book Publishing Without Pain
Attract More Buyers to Your Book: Use Metaphors
How to Get Your Book Reviewed
Writing a Book?s Marketing Plan for Maximum Profit
Most authors sigh a sigh of relief when they finish... Read More
You wrote a tips booklet. Maybe more than one. Oh... Read More
To have your work accepted for hard copy publication is... Read More
For many of us, marketing our titles is one of... Read More
No matter what any publisher or marketing company tells you... Read More
Not all books come out whole, all at once. In... Read More
These marketing tips aren't for the weak at heart. Use... Read More
Want to sell a lot more books? Want clients calling... Read More
First, your ebook needs to have an attractive title. The... Read More
This is the survey result of 325 people conducted by... Read More
To know what to do at the right time in... Read More
"Are you disappointed and tired of time and money down... Read More
Successful authors are convinced that radio interviews are the very... Read More
To get a book cover design may be expensive and... Read More
Think of your book on the bookstore shelf trying to... Read More
Is your mind muddy on book marketing? Do you wake... Read More
Writing a book is becoming more and more of a... Read More
If I was asked to describe the perfect book, one... Read More
When I meet an author with a great book concept,... Read More
Color is tricky at the best of times. If you... Read More
To create a saleable book you need to know your... Read More
The six-figure book advance, like the New York Times bestseller,... Read More
If you are reading this article then you have already... Read More
A flyer is an excellent, inexpensive way to promote your... Read More
Authors, publishers and business owners are great at getting their... Read More
Book Marketing |